People Don't Worry About Industries...

They worry about their jobs. Because most media outlets are beholden to advertisers eager to reach the broadest possible audience, journalists are not allowed to pursue job-level coverage, which is to say reporting designed to help professionals make decisions that affect the future of their organizations. We solve this problem by selling subscriptions on an enterprise basis and embedding journalists not only within an industry, but within a function.

Journalists Can't Just Ask Questions...

They have to provide answers. But journalists are historically poor at this because it's not what they are trained to do. We solve this problem by helping our editors build relationships within defined professional spaces and providing them with the infrastructure to manage introductions and events designed for peer-to-peer sharing.

Advertisers and Sponsors Deserve Better...

They shouldn't be satisfied with fudged engagement metrics. Sponsors that choose to support independent journalism deserve access to insights and information as well as a piece of the revenue pie. When attempting to reach a defined audience, it makes less sense to pay for eyeballs and more sense to invest in growth and access. This approach allows sponsors to....

  1. Make Smarter Content Investments: Almost all companies are now content creators, but few employ experienced content operators or have a clear playbook. We have an outsourced solution, systems for driving growth, and publication launch specialists in the building.
  2. Support Credible Reporting: Fair or not, brand-produced content is greeted with skepticism by most readers. We offer a way to support relevant independent journalism.
  3. Better Understand Reader Behavior: Publishers throw numbers at advertisers, but rarely offer insight into how many relevant readers engaged with the content. We offer transparency and boast engagement rates 4x industry average.
  4. Move Past Thought Leadership: Thinkpiece business writing is fully commoditized. We provide truly differentiate content by offering hyper-relevant reportage.
  5. Monitor a Client Community: Our journalists and membership directors embed in professional communities and form personal relationships. They provide our sponsors with insights from the front lines of business.

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